How to Job Search in 2018 not 1996

Recently, I did 5 Days of Job Search Tips on my Facebook page. Every day, I shared a different tip, but the theme running through all of my tips was the point that people need to shift their perspective about how to do a job search successfully.

We’re still going out and searching, many of us, like it’s 1996. We identify jobs we’d like to do or we think we can do, we go to Indeed or some other job board, and we start hitting the “Apply” button. The we wait for someone to respond. And repeat. Sometimes the wait seems endless.  No wonder we get so anxious and agonize over whether or not to follow up and to whom and when.   

The problem with this method is that it’s ineffective. Many organizations use Applicant Tracking Systems (ATS) to organize and manage their applications. With an ATS, it’s easy to post a job posting to dozens of job boards with just a few clicks. I’ve done this as a recruiter, and I can tell you that it’s very easy to get a job posting in front of thousands of eyes within a few minutes.

And just like it’s easy to post a job to job boards, it’s also comparatively easy to apply to a job. Click on a posting link on a job board, create an account, answer some questions, upload your resume and hit Apply. You can make this even faster by applying through external sites like Indeed or LinkedIn and importing information from your LinkedIn profile.

All of this means a higher volume of applications for recruiters and hiring managers to evaluate. When I worked in recruiting, I regularly received applications from people who were wildly unqualified for the role, weren’t even sure what job they had applied for, or had applied for an entry-level role on the west coast when they lived on the east coast and had no plan to relocate. Wading through lots of unqualified or uninterested candidates means that many employers use their ATS to screen out unqualified candidates up front by using “knock out” questions or searching resumes for job-specific keywords. Not all employers use their ATS this way, however; recruiters are skilled at looking at resumes quickly to see who has the skills and experience to match their positions.

So what does this mean for you, the job seeker, in 2018?

It means that finding jobs online, applying, waiting and hoping for a call should not be your first or only method. Your job search needs to be proactive not reactive. Do you know where you’d like to work? If not, make a list of ten companies where you’d like to work (it doesn’t matter if they have jobs you’re interested in posted). Next start identifying companies on the list where you have contacts. If you don’t have contacts at those organizations, do you have them at other, similar organizations or do you know someone who knows people who work at the companies on your list? Chances are, you do.

Once you have a list of organizations where you’d like to work and have identified contacts, start reaching out. Ask for 20-30 minutes of people’s time to talk about their careers, their jobs, the organization. As you put yourself out there, your target list of companies will evolve and you’ll start developing contacts and leads. Remember, this method isn’t overtly about getting a job; it’s about getting the information you need to find jobs.

Using this method, you’’ll be able to write targeted resumes for positions and not be just another application sitting in the ATS. If someone refers you to a hiring manager and you do an informational interview with that person, applying for the job may be the second or third step for you in the hiring process not the first.

Running a proactive job search is harder than a reactive one. It means asking for help, putting yourself out there, and taking the time to make genuine connections with people. But this method is far more effective than a reactive job search where you apply, wait, and hope someone will call you. The jobs I’ve found via informational interviews and referrals have been far more aligned with my interests and values than the ones I’ve landed via the traditional methods of finding a job online and applying.

It’s time for you to start job searching in 2018 not 1996. If you’d like help, I offer a variety of services to assist you with your job search.